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Privacy Policy - Lake Effect Performance and Recovery
Lake Effect Performance and Recovery ("we," "us," "our") operates the website lakeeffectrehab.com. This Privacy Policy explains how we collect, use, and protect information when you visit our website.
Information We Collect
Information you provide directly:
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Name, email address, and phone number when you submit a contact form or inquiry
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Information provided when booking an appointment through our online scheduling system (Jane App)
Information collected automatically:
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Website usage data through Google Analytics, including pages visited, time on site, and general location (city/region level)
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Interaction data through Microsoft Clarity, including heatmaps and session recordings, used to understand how visitors use our site
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Advertising and conversion data through Google Ads, if you arrive at our site via a Google advertisement
How We Use This Information
We use the information collected to:
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Respond to inquiries and schedule appointments
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Understand how visitors use our website, in order to improve its design and content
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Measure the effectiveness of our advertising
Cookies
Our website uses cookies — small data files stored on your device — to support the functionality described above. You can control or disable cookies through your browser settings, though some site features may not function properly if cookies are disabled.
Third-Party Services
We use the following third-party services, each with their own privacy practices:
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Google Analytics (Google Privacy Policy)
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Google Ads
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Microsoft Clarity (Microsoft Privacy Statement)
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Jane App, our booking and practice management platform (Jane Privacy Policy)
Health Information
Information related to your care as a patient — including medical history, treatment records, and clinical notes — is governed separately by our HIPAA Notice of Privacy Practices, provided directly to patients as part of the intake process, and by applicable federal and state healthcare privacy laws. This website Privacy Policy addresses only general website usage data, not clinical patient records.
Data Security
We take reasonable measures to protect the information collected through this website, though no method of electronic transmission or storage is completely secure.
Your Choices
You may contact us at any time to ask what information we have collected, or to request it be deleted, at info@lakeffectrehab.com.
Contact Us
If you have questions about this Privacy Policy, contact us at:
Lake Effect Performance and Recovery
18100 Jefferson Park Road, Suite 103B, Middleburg Heights, OH 44130
info@lakeffectrehab.com
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